Sep 18, 2013 | B2B Marketing, Content marketing, Uncategorized
Guest blog from Rob Skinner, MD at Skout PR, a specialist business to business PR, social media and digital content consultancy. Welcome to the third and final blog of our series looking at how to put content successfully at the heart of business-to-business PR and...
Sep 11, 2013 | B2B Marketing, Content marketing, Uncategorized
Guest blog from Rob Skinner, MD at Skout PR, a specialist business to business PR, social media and digital content consultancy. This is the second in our series on delivering B2B content marketing. In the first post we touched on the challenge of making your B2B...
Sep 4, 2013 | B2B Marketing, Content marketing, Uncategorized
Guest blog from Rob Skinner, MD at Skout PR, a specialist business to business PR, social media and digital content consultancy. Research from the Content Marketing Institute and the Direct Marketing Association revealed that we are content hungry nation of B2B...
